Once you enter, the first thing you'll notice is of course the ice cream shop, where you can get any of the currently made Ben & Jerry's flavors. This line gets EXTREMELY long though, so be prepared to wait to get your ice cream fix. Further inside, you'll find a gift shop, which has all the typical tourist items with the Ben & Jerry's logo, including an ice cream cup cozy to keep your hands warm as you eat. You'll also find the booth here to purchase tickets for the tour of the factory.
Your first stop on the tour is to watch a short film loaded with puns on the history of Ben & Jerry's describing how they went from a small idea in Burlington to the international giant they are today. After that, you'll enter a viewing area of the factory where you'll see how the ice cream is made. If you go during a weekday, you'll see the factory at work. However, if you go on a weekend, the machines will not be operating. There will be videos though showing you how everything works and the tour guide gives a great explanation of the entire process.
Your final stop is the Flavoroom, where you'll be able to sample the most recently produced ice cream flavor. Free ice cream? How can you not love that? For us, we got the "Milk & Cookies" flavor and it was delicious.
After the tour, if you walk to the back of the factory, you'll also find the Flavor Graveyard. Here, a tombstone is present for each flavor that Ben & Jerry's has pulled from production. There is a limerick on each tombstone, along with the ingredients of the ice cream and the dates that it was in production. Quite an amusing way to end your visit.
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